I spent this last week at the Game Manufacturer’s Association (GAMA) trade show, and it was a very interesting and enlightening experience. GAMA is the show were publishers like Level 99 meet up with retailers (to tell them about the games we make) and printers (so they can tell us about what games they’re able to make). It’s a nice perspective on things, as we normally deal with gamers directly, and talking with store owners has made me look at things a little differently.
What do our fans think of when they think of Level 99 Games? What do the people buying our games think? What do the people selling our games think? When I started Level 99 Games, it was to fill a niche that I saw in the board game hobby. I knew exactly what that niche was, but I don’t think I ever really put it into words or categorized it.
However, there were 3 words I chose carefully when I put up our first front page. These words embodied what I wanted to make in the games we created.